Michael Gerber
Book Description
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Jim’s Thoughts
In this follow-up to his original book, The E-Myth, Michael goes into more detail regarding entrepreneurs and the creation of a successful business. The lessons are powerful as entrepreneurs are taught the value of working on the business compared to just working in the business. If you want to grow your business beyond what just you can do then this should be a very helpful book.